It’s Different But Is It Better?

I watched the YouTube debates. It’s great to see something new being done to raise interest and participation in the election process. People submit homemade video questions via YouTube. CNN selects which video questions to run. The questions are played, the...

It Really IS About YOU

I’m having a hard time with this lesson. The struggle comes from thinking I already KNEW this: Business marketing really IS about YOU and not about ME.   Where’s the struggle? Websites, brochures, business cards and first contacts are crammed with...

Could I Save You Some Time?

Computer “Training” is boring. I agree.   Computer “training” would be great if you could just pick up a couple of tips that would save you some time or make your day a little easier. It would be great if this could be done quickly. Who...

FREE Samples?

Free samples don’t always work. When I started my coffee business 20 years ago, a supplier from a 100 year old family business told me that giving away free coffee samples would not lead to sales. Nonsense! I gave away a lot of coffee before admitting to myself...

It’s the Cherry

Your extravagant hot fudge sundae has just been placed before you. What’s the first thing you look for? What’s the first thing you hear from those around you?   Can I have the cherry?! NO! Of course not! That’s THE most desirable part of the...