Stop Being Nice!

Don’t cry, Heather.   Customer service. I continue to beat the drum but the message falls on deaf ears. Customer service is so in the past that people can’t even define what it is. Can you?   That’s my ATM card. Was my ATM card. There are...

It’s About How You Say it

Welcome abroad?   Today I have a question for you. Business Astronomy 101.   I sometimes have to show someone a very distant, very faint and fuzzy object in my telescope. What I say to them determines what they see.   If I say, “It’s pretty...

Advertising That Works

That’s a great idea.   I have an advertising program for you that I guarantee will work but you have to read this whole article. It made me a lot of money.   Advertising is expensive and doesn’t work. At least it doesn’t work very well....

It’s Bigger Than You Think

Wow! It’s that big?   Yes. That black spot that looks like a pinhead is actually larger than earth. That little spot released a lot of energy as you can see by the odd looking backward “J” back on January 28, 2007 when I took this...

CEOs: What would you have done?

Steve Jobs, 1492.   Columbus Day is a day to celebrate business.   Columbus would have done well in today’s economy because he had something most CEOs and managers lack: courage to try new ways of doing things.   He had an idea. To get to the...