Room Under the Tree?

Here we have the common business wildebeest.Ever watch one of those nature shows where the lions creep up slowly and nail a wildebeest from a herd of thousands clustered around a mud hole? The wildebeests remind me of most businesses.The wildebeest will hang around...

Do You Recognize This person?

Who is this woman?If you don’t recognize her, you’re in big trouble.She’s your customer. She doesn’t just buy laundry soap and convenience meals. Not any more. She may not even care if her toilet bowl is springtime fresh. She’s probably...

Tough Times? Build Morale

Build morale by providing excellent customer service.Spend some training time. Remind your people about what great service means. Teach them to go that extra bit for your customers.This is good for business and good for morale. When customers start commenting about...

Is Change That Scary?

Are we that afraid of change?This country has had poor leadership for 20 years. Look where we are now. Stuck in a very stupid war on terrorism with our border wide open. Just how dumb is that?Our economy is slowing to a halt and the dollar is dropping to record lows...

One Cent Sales

A penny for your thoughts?That makes a nice phrase but in reality, free is better.I recently read about the power of free. If you want the full version, the book is called “Predictably Irrational” by Dan Ariely. I highly recommend it.Dan ran a little...