Success Stories Can Kill You

I hate entrepreneur magazines. I hate business success stories.  I hate stories about some sixteen year old who made $500,000 selling used comic books online. Those stories can ruin you. Can you get good ideas from reading that stuff? Probably not. Here’s why:...

How to Burn Your Money

Advertising is the fastest way to burn money.Mail packets don’t work.Post cards don’t work.Telemarketing doesn’t work.TV doesn’t work.Print Ads don’t work.Radio Ads don’t work.Email blitzing doesn’t work.None of these methods...

Tough Times? Reduce Your Market

The way out may be narrow but it’s easier than enlarging the opening.When times get tough as they are now, rather than trying to expand your market, have you thought about reducing it? If you can appeal to a small segment of your market with something...

The Boss Won’t Like It…

Your organization is a talent pool. Do you utilize it?Most managers sincerely believe they are open minded and willing to accept suggestions or new ideas from employees. I hear often about open door policies and freedom to speak freely at meetings. But the devil is in...