My Biggest Mistake

Confession time. I make mistakes too.The biggest mistakes I’ve made over the years all have a common thread. I’ve compromised what I know the client needs with what the client thought they needed.If you’re in business, you’ve faced this...

Two Choices

In a slow economy you have two choices. The one you choose will determine how fast your business recovers—it could even determine if your business recovers.1. Cut back employees and expenses. Focus on cuts. Compete on price—after all, it’s a tough...

Cutting Back? Support the People You Keep!

If you’ve cut staff, support the people you’ve kept. Start with assurance. Tell them if everyone works together, business will improve. Tell them this is a problem with the economy, not with them. This might seem obvious, but many employers will tell...

A Website is Never Done

I know of people who have “under construction” pages up on their website. They mistakenly think they will reach a point when their site will be done.Websites are never done. They are always under construction. If your website is “done”, that...

Email and Desperation

Don’t push.No doubt, we’re in a serious slow down. Many small businesses are suffering. The pressure is huge. Your best source of business is your customer base. The relationships you’ve built can keep you going through the hard times. True enough....