by Chris Reich | Oct 15, 2008 | Business
Small business. In a given day, how much time do you spend talking or communicating with customers or prospective customers about them? Do you just check in and say “hi”? No sales pitch, no strings. Just a simple, “how are you?” will do. Send...
by Chris Reich | Oct 9, 2008 | Business
In August 2007, an Australian oil tanker split in two dumping 20,000 tons of crude oil. “Senator Collins” of the Australian Parliament explains what happened. As the emails flood in from well-meaning friends about Barack Obama’s ties to terrorists or...
by Chris Reich | Oct 6, 2008 | Business
There are two ways to sell: Through Fear or BenefitsTake a look at the election, the bailout, Iraq, global warming—just about everything big happening these days. Notice that fear is used as the primary means of persuasion. If we don’t pass the $700...
