Massive Marketing

Seth Godin reminds me to bring up a subject we’ve discussed before.I often find myself debating CEOs and business owners about small scale vs. large scale marketing. I prefer to start marketing on a small scale in order to refine the marketing process and...

United Airlines Breaks Guitars

The following video has been seen by over 5 million people. This is the price of failing to understand customer service. How much would it cost United Airlines to reach 5 million people with a positive message? The really sad part of this is, when customer service is...