(530) 467-5690 Chris@TeachU.com

Bad Advertising

I am generally opposed to traditional advertising for my clients unless they have very deep pockets. Advertising does not work very well. Marketing is a new game with a fairly level playing field. Marketing is for the smart. Money cannot buy results that...

Holiday Game

Okay, it’s President’s Day in the U.S. today. We supposedly honor Washington and Lincoln on this long weekend. Let’s play a little game. Think about the qualities you most admire about your favorite president. Can you bring any of those admirable...

What’s Memorable?

If a prospect has a first encounter with your business, what is he most likely to remember? What makes the strongest impression? This week I met with a life insurance agent. He was a little crusty. In all, his approach was okay, not great, but okay. Still, I...

Subtraction Can Be Your Best Addition

People often ask me what I would add to their business if they decided to contract with me. The answer is usually a surprise. After observing a business operation, I generally find more to subtract than to add. A man who was seen chiseling a rock into a beautiful...

Stop Everything and Go Faster

Sometimes you must take the car in for an oil change. Sometimes the car requires a tune-up or tires. This means you have to go to wherever you have this kind of work done and wait for your car to be serviced. It costs money and it dents your day. And when you see the...