Don’t Ask, Tell

If you are considering a new product launch or other significant change at your business, do not, please do not conduct a survey.Surveys are pretty close to useless.If you ask “would like to see our product in purple?”, you will get more positive than...

Great Presentation Is…

This is actually a pretty damn good presentation. I have a feeling this young lady will be okay…Pretty damn good. She tells a story. The “slides” don’t really matter. She’s who she is. And, she’s got an app backing the proposal....

2 Rules for Business Survival

When the new visitor lands on your site, can they understand in a flash what it is that you do?This is a reminder for all of us. Regarding our website or business—is the offer clear? Can the site visitor understand what is offered and are they curious enough to...

Which Path Will America Choose?

I try to encourage creative and fun thinking with my clients. Creativity is so dead at most businesses these days that I hear things like, “I like being creative” when someone ‘boldly’ tries a new font on a flyer promoting a birthday lunch....

How to Find New Customers

It’s what every business wants. New customers. But they are difficult and very expensive to find. Why look for them? Don’t bother.Rather than waste time and money looking for new customers, make it as easy as possible for people who are looking for what...