Starting a New Business

Part of any solid athletic training involves visualization of the sport. This should be part of business planning as well. We need to learn to create a realistic mind movie and run it in our heads. We should look for flaws that can be corrected before starting the...

What Sale Should I Run?

The summer months are not the best time to run “sales” unless you have a business that benefits from the back-to-school season. Here’s what you should be doing to promote your business instead of offering discounts.Summer is the time to strengthen...

Summer Can Dry Out Your Business

For many businesses summer is the absolute hardest time of the year to keep things going. The bills don’t go down but sales generally do. And it is so difficult to make marketing productive. The market gets flaky. People break appointments. Prospective new...

Does It Matter?

The subject of fear came up in a conversation with a startup business owner this morning. Yes, it is scary to be in business. I had better be a little scary or you are kidding yourself. But, it does have to be too scary if you are not making insane financial decisions...