Full Speed Ahead!

I cringe when I advise a client to adjust course and she decides to increase speed and aim at the iceberg.No business is unsinkable.Do you know that the Titanic might not have sunk had the captain ordered an “all stop” to inspect damage? Driving ahead with...

Are You Sick of TheseToo?

Rant!Here are some things I’m really sick of coming from the marketing universe:1. I’m already sick of Black Friday2. I’m sick of Black Friday being moved UP a week so they can squeeze MORE out of us.3. I’m sick of guilt based advertising. (Be...

The Death of…

Writing good web copy is an art. Not everyone has the talent to write engaging content. However, butchering the English language is damaging to your business. Sure, people make mistakes. There will be a skipped word or misspelling. These things happen.Bad writing is...

Mixed Signals Hurt Business

This is a short and sweet Friday post.I hope the right people read this. It could save a few businesses.Seth Godin calls mixing things up badly a “Meatball Sundae”. That makes me a little nauseous every time I read it.It goes something like this....