Next Year Will Be Better If You Do This Now

We are wrapping up 2013. For some, it was a great year. Some struggled through. Some didn’t make it. The economy hasn’t improved though we are adjusting to the new standards. As government points to Wall Street and interest rates as the indicators of...

Is Social Media Marketing Right for You?

If you follow my posts, you know that I am not an advocate of wasting resources on social media advertising. Social media marketing works with some businesses. Not many, but it does benefit some.So how can you determine if you should invest in social media...

No Amount of Shouting Will Help

100 years ago a business would survive by location. It served a neighborhood. If successful, it could run an ad in the newspaper and grow beyond the neighborhood.Then came radio. Radio allowed for the message of the business to spread out beyond the reach of the...

Results from An Important Marketing Survey

I love it when I see an article or survey that totally aligns with my thinking. Who wouldn’t. This is interesting stuff and I agree 100% with the conclusions. Why can’t small businesses think more like CEOs? If you know me or read my stuff, you know that I...