by Chris Reich | Dec 24, 2013 | General Business
We are wrapping up 2013. For some, it was a great year. Some struggled through. Some didn’t make it. The economy hasn’t improved though we are adjusting to the new standards. As government points to Wall Street and interest rates as the indicators of...
by Chris Reich | Dec 14, 2013 | Could Be Better
If you follow my posts, you know that I am not an advocate of wasting resources on social media advertising. Social media marketing works with some businesses. Not many, but it does benefit some.So how can you determine if you should invest in social media...
by Chris Reich | Dec 8, 2013 | General Business
100 years ago a business would survive by location. It served a neighborhood. If successful, it could run an ad in the newspaper and grow beyond the neighborhood.Then came radio. Radio allowed for the message of the business to spread out beyond the reach of the...
by Chris Reich | Dec 5, 2013 | General Business
I love it when I see an article or survey that totally aligns with my thinking. Who wouldn’t. This is interesting stuff and I agree 100% with the conclusions. Why can’t small businesses think more like CEOs? If you know me or read my stuff, you know that I...
by Chris Reich | Dec 3, 2013 | General Business
The legacy methods of advertising such as radio ads, TV ads and print ads are pretty much dead. Unless you have money for a great campaign design, using these advertising vehicles is a waste of money. Pay attention. Even if you can buy a lot of exposure, without a...