Do You Think This is Crazy?

There is something in business that I find absolutely crazy. This is downright irrational. Yet, it is common in American business. I cannot understand why.Study after study clearly shows that education is the key to success. The more education, the higher the level of...

Deal With This Before It Harms You

Okay, the headline is manipulative. It is certainly intended to induce you to read this post. The subject isn’t marketing. It will not benefit me if you read this. It will benefit you if you follow the advice.So what is this monster?Stress.We are seeing the word...

Understand Analytics or Else

This post is for any business where management has access to the website’s analytics data. At some very large corporations, that data may be reserved for the eyes of marketing only. But if you can get it, here’s what to look for and how to improve sales...