Free Business Articles

by Chris Reich of TeachU

Chris Reich, CEO of TeachU Writes the Business Blog"Little improvements add up to big results." I believe that. I've seen it work hundreds of times. These are little suggestions to improve your business.

These free business articles posted here are for you. You may copy and use any/all business articles freely if you cite the source of any material used as:
"Chris Reich,".  

I love business, astronomy, physics, literature and opera.

I welcome your comments. Send me a note.

I have been posting for years and the archive is here.

APR 22
By Chris Reich

I want to give away a free book----

Switch! Drop me a note. and I'll blindly select a winner.

This is the hard cover edition, brand new. There are no strings attached. I won't add you to an email list. I won't send you spam. Just drop me a note. If you win, I'll ask for your address. You'll improve your chances if you make me laugh.  (Open to U.S. addresses ONLY)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: 

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service


In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Chris Reich,

(530) 467-5690

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