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Tag Archives: advertising
APR 4
By Chris Reich
Why? Chris Reich, TeachU.com FW:103 (Yeah, I know!) (530) 467-5690
FEB 12
By Chris Reich
I talk with a lot of firms about marketing. My general philosophy is to be very conservative with the marketing budget. Most businesses would rather throw money than time at marketing. Oddly, this is the reverse of what will bring the desired results. Two free activities will nearly always out perform advertising spend. 1. Regularly post something of value on the company website, Facebook page, or Blog. 2. Guest post as an expert on other sites. I have seen ... Read the Full Article (530) 467-5690
AUG 26
By Chris Reich
I'm seeing a lot of business activities, expensive activities, where the goal is never defined. It's never asked. Not asked before the money is spent. Not after the money is spent. Not ever. Should we run that ad? How much is it? $2,000. At this point, all the discussion revolves around cost. Should we spend $2,000? How big is the ad? How many people will see it? Damn it! The question, the only question, is what should we ... Read the Full Article (530) 467-5690
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