I want to give away a free book—-
Switch! Drop me a note. Chris@TeachU.com and I’ll blindly select a winner.
This is the hard cover edition, brand new. There are no strings attached. I won’t add you to an email list. I won’t send you spam. Just drop me a note. If you win, I’ll ask for your address. You’ll improve your chances if you make me laugh. (Open to U.S. addresses ONLY)
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems