(530) 467-5690 Chris@TeachU.com

It doesn’t even look like Illinois.

Unless you’ve been in a cave for the past two weeks you know that this common corn flake sold for $1,350 on eBay. It was sold by two shysters, I mean sisters, in Virginia who made the “amazing” discovery from within their box of Frosted Flakes. The winning bidder, if paying over a thousand bucks for a single corn flake is winning, is a “trivia” museum.

More like a trivial museum. I personally don’t see myself paying to see this “awesome” corn flake.

Because we are in a recession, managers will start the usual round of “cost cutting”. Please, before you drag your whole business into panic mode and start laying off valuable talent, consider that it took many bids for this single corn flake to reach the final price of $1,350. We live in a society with many people willing to pay hundreds of dollars for a single corn flake because it somewhat resembles one of our 50 states. No, this is not a case of the rich able to buy food while the rest of us starve. This is not the year 2000 computer disaster bringing riots over food. It’s not the end of the Mayan calendar. The trumpet hasn’t sounded and the Lord has not returned. It’s only a whole lot of people bidding on a corn flake.

We have so much in this country that to some people it actually seems reasonable to pay more than $1,000 for a corn flake. Why have retail sales been down lately? We’ve bought everything. There is nothing left to buy. At least there wasn’t anything to buy until this corn flake came along.

If you’re worried about recession, get over it. Sure, there is some economic weakness. But most of the weakness is psychological.

You can’t cut your way out of a psychological recession. You have to be smarter. Tell the world that your business is doing just fine. Project it. If you act like you’re going out of business, you probably will. You need to come up with your own corn flake.

Chris Reich, Author of TeachU’s Business Talk Blog
Chris@TeachU.com