The Goal
Eliyahu M. Goldratt

Like other books by Goldratt, ‘The Goal’ is written as a piece of fiction, to which the Financial Times reviewer quoted on the cover of the second edition attributes much of its direct commercial success. The main character is Alex Rogo, who manages a metalworking plant where everything is always behind schedule. His distant acquaintance, Jonah, who represents Goldratt himself, helps him solve the company’s problems through a series of telephone calls and short meetings. A second story line, which only occasionally intersects with the main topic of the book, describes Alex’s marital life.

I don’t want to go into a lot of detail about the plot or the concepts presented in The Goal but I do want to encourage you to read this book. In my opinion, it’s one of the most important business books ever written. The book is also a pleasure to read. The story will have you playing along with your own set of notes. This is a book that will open your eyes to ideas you’ll call obvious at first glance and brilliant as you delve deeper.

Set aside the latest fad and read this classic.

You can order it from Amazon through our site.

I’d like your comments on the book too!

Chris Reich