Explaining things seems like a fairly straightforward process until you try to make a great idea clear to a client. You meet objections and delays. Don’t they see the benefits?
Maybe not. We often explain things in ways we understand but may be completely intangible to someone else.
I give this very, very clear book an A+ for explaining how to be a better explainerator!
Chris Reich, TeachU.com
FW:89 (Watch for progress!)