Saturday Book Recommendation

Since this week started with my unsuccessful website design causing me to run backwards all week to fix THAT problem. Because I came across that amazing reverse video which stimulated some thinking, I want to recommend a wild, non-business, book that fits right...

Explain Yourself Sir!

Explaining things seems like a fairly straightforward process until you try to make a great idea clear to a client. You meet objections and delays. Don’t they see the benefits? Maybe not. We often explain things in ways we understand but may be completely...

Make It POP!

I want to recommend a GREAT book. If you maintain your own website, write a Blog, produce presentations—any situation where you need to be persuasive, this book will help.It’s not glassy or full of pretty pictures and that disappointed me at first. But the...

Why Read Finnegans Wake?

Why should anywhoyou Wakeread? Read to the fin? Read it again? To the fin again? Weigh? Finnegans Wake may be the most impenetrable book ever written. Joyce intentionally made the book obscure. Oh hell, it’s obscure, he even created his own language for the...

The Honest Truth About Dishonesty

I have an extra copy to send someone. The first person to drop me a note and ask will get the book. Hardcover. Free.My review:At first I thought this book was going to be a rehash of material I had read elsewhere. Books about business, behavioral economics and brain...

Purple Cow

If you’re in business, you need to understand the primary concept behind this book.It’s not about being weird but it is about distinguishing your business in remarkable ways.If more businesses would just do that, distinguish themselves in some way, they...