I cringe when I advise a client to adjust course and she decides to increase speed and aim at the iceberg.

No business is unsinkable.

Do you know that the Titanic might not have sunk had the captain ordered an “all stop” to inspect damage? Driving ahead with a gash in the side actually forced water into the hull and because the water was forced, it overcame the bulkheads designed to prevent sinking.

I see business Titanics every day. I watch captains order “full speed ahead”.

If things aren’t working, speeding up is seldom the right answer.

Chris Reich, TeachU