If your business is not producing the sales desired, don’t waste money on expensive advertising. Fix this and business will take off. What is it? Your offer. What does your business offer? What makes your offer unique? Why should a prospect believe you?When you refine, refine, refine these three questions, you will see measurable improvement in sales without spending money advertising. Once you see that improvement, start promoting the business.
Advertising will not generate sales if prospects are confused or unconvinced about your business’s offering.
Get the message right first.
Answer each of these with one sentence:
What does your business offer?
What makes your business different from other businesses offering the same thing?
Why should I believe you?
Nail the answers and your business will take off.
Chris Reich, TeachU