Your extravagant hot fudge sundae has just been placed before you. What’s the first thing you look for? What’s the first thing you hear from those around you?
Can I have the cherry?! NO! Of course not! That’s THE most desirable part of the entire mountain of calories.
Does it cost the most of all the rich components of the melting mountain? No. Is it the most difficult to “install”? No. Does it take the most time to prepare? Nope.
It doesn’t even fit in with the other stuff! It stands out. It’s above the rest. And there isn’t much of it.
Need I say more?
Shameless Promotion: Does your business put a cherry on top of everything delivered? Why not?
Chris Reich, Author of TeachU’s Business Talk Blog