They say that the person who acts as his own lawyer has a fool for a lawyer. I think that was written by a lawyer.

It great marketing actually. I puts the fear into the consumer in just the right place. I creates just enough reasonable doubt. And after all, isn’t what lawyers really do?

We have more lawyers per capita than any other country. But we don’t have more smart people per capita than any other country—look around, that’s obvious. So one must deduce that just because one engages the services of a ‘real’ attorney, it does not mean one does not have a fool for a lawyer. As a matter of fact….

So the question is this, is fear a good marketing tactic? I don’t think so.

Service is the most powerful weapon you can add to your to your marketing arsenal.

If you could get everyone at your business to work they like they really cared, I guarantee your business would get noticed. It’s so rare to find.

And if you can find a lawyer who really cares? That’s even more rare. If you find one, keep her.

Chris Reich, Author of TeachU’s Business Talk Blog

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