Put politics aside for a moment. Okay?

Barack Obama did something brilliant this past week. He showed us exactly how to use today’s technology for marketing.

Those who registered on Obama’s website, and probably contributed money, would get a text message telling them of his VP choice. They’d get the news ahead of everyone else. They’d be on the inside track. Millions registered. Millions contributed money. The press built the suspense days in advance. It seemed everyone was waiting anxiously, not for the announcement, but for the text message to go out.


Obama collected a lot of money and a lot of valuable email addresses. He gained a collection of names of those interested enough in the process to provide their contact information.

That’s perfectly executed marketing.

If I visit your website, do I have a reason to give you my contact information even if I’m not not ready to buy? What do I get by giving you permission to contact me? A sales pitch? Spam? Better not. Will I get some inside information? A special deal? Access to the inner circle of your business?

You want visitors to your site to provide contact information. But have you given them a reason to do so?

I’m going to work on my answer to that question. It’s a slow week as summer draws to a close. Now is the perfect time to evaluate your offer.

Let me make this very clear. At the risk of being redundant, here’s the question you must answer:

If I visit your website, why should I should I give you my contact information?

Answer that question and you are on your way to a sales increase.

Chris Reich, Author of TeachU’s Business Talk Blog
[email protected]