The trick these days is to just stay in business until the economy recovers. This requires a balance between prudent cost control while continuing with business development.

The prospect who cannot buy now, will increase your market share when they growth. I see 2013 as a year of recovery. Hang on for 9-12 months and you’ll be fine.

But don’t just tread water. Be active.

Let people know what you do.

Chris Reich