You did what?!

You’ve decided to improve your customer service. Tell the world. You’ve cut your delivery time by 20%. Put it on your website.

People are looking for good news and good news is hard to find.

Here’s a question that comes up frequently. “If we say we’re improving our service, doesn’t that imply we currently have lousy service?” Maybe. So what? Do you think that’s a secret you’re keeping?

People will respond positively knowing you are working to improve your service whether it is currently good or bad.

But you’d better not just say it. If you aren’t making the effort you’d better stay quiet. But if you really are working to improve service, make it known and ask for progress reports from your customers.

Your customers like to be heard. And your best customers like to know what’s new with your business.

I know of many businesses that are doing some great things but they aren’t talking about them. While most businesses are cutting, many are expanding. Your website must have a place for “what’s new” or there is no reason for regular customers to return your site unless you sell goods directly from your site.

It doesn’t have to be a big deal. One page, updated at least once per month. That tells prospects and customers that your company is not shrinking.

Don’t fear talking about working to correct an issue. If you’re working on being more environmentally “green”, say it.

So, what’s new with you?

Chris Reich, Author of TeachU’s Business Talk Blog
[email protected]