What is the difference between your business and your competition?
All businesses claim to be better. All claim to provide better service. All claim better quality. Even though it’s not possible, most claim to have the lowest prices. (There can only be one ‘lowest’)
If I walked into your business or visited your website, would I notice the difference or would you have to tell me what it is?
If you have to tell me, would I believe you? Aren’t all businesses making the same claim? I have no reason to believe you.
You might want to develop some obvious differences between you and your competition. Potential customers will notice.
Chris Reich, Author of TeachU’s Business Talk Blog