Uneducated People Believe Dumb Stuff

This past week stunned me. I was caught completely off guard by the public foolishness and ignorance over TSA’s attempts to keep air travel as safe as possible.My frustration started with a post by a Facebook “friend”. Note: Most of my friends...

If There is a Key to Business Success It Is…

What do you think?  What would the key to success be if there was a a single magic component?Teamwork? Leadership? Organization? Marketing? Product design?No.None of those mentioned above have much value without good communication.Improve communication and all of...

The Most Important Thing to Learn

I’m often asked what I consider the most important thing to learn as part of a solid business development program. That goes with, “is there a book I should read”?Yes.One of the biggest reasons we are seeing real income decline is because real...

The Most Important Step in Selling

The most important step in making a sale is almost always skipped or underplayed.What’s that?Gaining a complete understanding of what the customer wants and what she is willing to pay.True, the customer doesn’t always understand all the features of your...