Still HR?

As I prepare for the 25th annual HR Symposium in Santa Clara, I am in wonder with what should be considered on the top 10 list of politically incorrect terms, yet survives common usage, namely HR. Human Resources.For all the talk about ‘people’ being every...

The Key to Finding New Customers

That key is to tailor your business to fit the needs of the customers you are seeking. Seems obvious enough but it’s not that easy to do.Let’s look at a couple of examples. I want to try to overcome the objection that “this doesn’t apply to my...

Think of the Possibilities

Orville Wright died in 1948. Neil Armstrong was in his first year of college and already a pilot in 1948.In 5,000 years of human history, man only dreamed of flying.The man who made the first human-controlled flight possible could easily have met the man who would...

SEO: Search Engine Optimization Tips

I get a dozen emails a day from SEO companies guaranteeing to put my website on the first page of search. I’ve talked with some of these services. They are not cheap and they are extremely risky for your business.Attempts to “game” the system could...

Don’t Ask, Tell

If you are considering a new product launch or other significant change at your business, do not, please do not conduct a survey.Surveys are pretty close to useless.If you ask “would like to see our product in purple?”, you will get more positive than...

Great Presentation Is…

This is actually a pretty damn good presentation. I have a feeling this young lady will be okay…Pretty damn good. She tells a story. The “slides” don’t really matter. She’s who she is. And, she’s got an app backing the proposal....