If a prospect has a first encounter with your business, what is he most likely to remember? What makes the strongest impression?This week I met with a life insurance agent. He was a little crusty. In all, his approach was okay, not great, but okay. Still, I...
People often ask me what I would add to their business if they decided to contract with me. The answer is usually a surprise. After observing a business operation, I generally find more to subtract than to add.A man who was seen chiseling a rock into a beautiful horse...
Sometimes you must take the car in for an oil change. Sometimes the car requires a tune-up or tires. This means you have to go to wherever you have this kind of work done and wait for your car to be serviced. It costs money and it dents your day. And when you see the...
The customer is not always right. In fact, the customer is wrong most of the time about some things.Let’s get clear. When talking about service, take care of the customer unless his demand is completely unreasonable. You already get that (I hope) so enough about...
You’ve seen it played out a million times. It’s the big game and some Joe appears on the big screen holding up a ring saying, “Sally Mae, will you marry me?” The camera pans to embarrassed and pleased as punch Sally Mae who blurts out her...
