What’s Memorable?

by | Feb 19, 2011 | Business

If a prospect has a first encounter with your business, what is he most likely to remember? What makes the strongest impression?This week I met with a life insurance agent. He was a little crusty. In all, his approach was okay, not great, but okay. Still, I...

Subtraction Can Be Your Best Addition

by | Feb 18, 2011 | Business

People often ask me what I would add to their business if they decided to contract with me. The answer is usually a surprise. After observing a business operation, I generally find more to subtract than to add.A man who was seen chiseling a rock into a beautiful horse...

Stop Everything and Go Faster

by | Feb 17, 2011 | Business

Sometimes you must take the car in for an oil change. Sometimes the car requires a tune-up or tires. This means you have to go to wherever you have this kind of work done and wait for your car to be serviced. It costs money and it dents your day. And when you see the...

Yes, Customers Are King But…

by | Feb 15, 2011 | Business

The customer is not always right. In fact, the customer is wrong most of the time about some things.Let’s get clear. When talking about service, take care of the customer unless his demand is completely unreasonable. You already get that (I hope) so enough about...

Proposals That Always Get a Yes

by | Feb 9, 2011 | Business

You’ve seen it played out a million times. It’s the big game and some Joe appears on the big screen holding up a ring saying, “Sally Mae, will you marry me?” The camera pans to embarrassed and pleased as punch Sally Mae who blurts out her...