Lesson from the Debates
What did we learn from the presidential debate?1. Failure to make clear why you are the better choice leads to failure. 2. Total word count doesn’t matter if you cannot clearly state what makes YOU the better choice.3. Failure to keep things simple will cost you...Your Biggest Loss
What would happen if sales dropped by half suddenly?What if your best seller became obsolete by a new offering by someone else?This is the ‘secret’ to Apple’s success. You can use the same playbook if you’re willing to do the hard work.Apple...Marketing is Every Day
I talk with a lot of firms about marketing. My general philosophy is to be very conservative with the marketing budget.
Short and to the point…
Start building the presentation with an objective. This needs to be a real objective that can be stated in one sentence.