Summer Can Dry Out Your Business
For many businesses summer is the absolute hardest time of the year to keep things going. The bills don’t go down but sales generally do. And it is so difficult to make marketing productive. The market gets flaky. People break appointments. Prospective new...What Matters
Monday is here. We are in the final third of this month. Are you spending today doing something that matters or are you filling time and avoiding the things that could actually improve your business?Spend Monday doing things that make a permanent improvement—at...Continuous Improvement?
So many stale businesses have something about “continuous improvement” in their mission statements that the expression no longer has meaning. If your business talks continuous improvement, why is changed resisted? Why are new ideas met with zero...Good Week
Sometimes I have to boast.Met some new people this week. One new client said something very nice, “I liked you instantly.”Another said, “wow, actual helpful advice. There’s a first. Thank you. No one has been this helpful and it’s our...Paying to Advertise on Facebook?
How can you decide if it’s worth it for your business? Think about this. Facebook ads are not driven by the audience’s desire for your offer.