Understand Analytics or Else

by | Feb 6, 2014 | Small Improvements

This post is for any business where management has access to the website’s analytics data. At some very large corporations, that data may be reserved for the eyes of marketing only. But if you can get it, here’s what to look for and how to improve sales...

Mixed Signals Hurt Business

by | Nov 15, 2013 | Small Improvements

This is a short and sweet Friday post.I hope the right people read this. It could save a few businesses.Seth Godin calls mixing things up badly a “Meatball Sundae”. That makes me a little nauseous every time I read it.It goes something like this....