If you want to increase market share, now is the time.
Yes, sales are down. In some cases way down. The pie available is smaller. So what?! You have to live with that. It’s the way it is. But there is great opportunity if you work on your marketing.
Work smart. Be aggressive. Most of your competitors are cutting everything—to survive. If you continue marketing, continue building relationships, continue providing great service and continue innovating, you will gain greater market share.
And guess what? As the pie gets bigger when the economy improves, you will own a much nicer percentage of your market than you had before the recession started.
Now is the time to grab market share while it’s on sale.
Chris Reich, Author of TeachU’s Business Talk Blog