Yup. The economy is bad and sales are down.
If you wait until the economy recovers to get the marketing end of your business in order, you will lose more money through the duration of this recession. And, you will lose even more to your competitors as the economy recovers. You could be, at least, losing less right now.
How much are you willing to lose?
Chris Reich, Author of TeachU’s Business Talk Blog
Chris@TeachU.com