What’s your sales process? Can you answer that? Could you put into words AND a flow chart?
Sure, if you operate a toy store it’s easy. Somebody comes in, picks out a toy and they take to the the register. You “ring up” the sale. Done.
If you manufacture a product or market a service, can you as clearly express your sales process? If not, you have a problem and that problem is costing you a lot of sales.