Why Don’t Managers Understand Customer Service?

You don’t want him running your customer service department.  You don’t want him running your customer service department.  Customer service ought to be a revenue source and not a cost. If your customer service department is cost item, something...

Some Data Is Too Expensive to Gather

Data costs a lot of money to produce and much of it has no value.   Many businesses are wasting money on data collection and report generation that could be better spent elsewhere . Often the first step toward resolving a problem is to take measurements. While...

They Won’t Listen To You

Your advertising budget can’t overcome negative comments posted by your customers in a free discussion group.   It matters less what you want to say  than what people online are saying about your business. You can scream all you want about...