Real or Fake?

I had a conference call with a marketing firm today. They were looking for someone to do some business training for them. The call was set up after a couple of very pleasant conversations with the office manager and the submission of a written, then revised proposal.A...

Turn Away Prospects

One of the hardest lessons to learn in business is that you do not want every sale, deal, project that comes your way.Some aren’t worth the trouble. Some aren’t worth the money. Sometimes you just don’t like the people you’d have to work with....

Passion Smassion. Have Fun.

I read Seth Godin’s post today which essentially says it’s the ideal time to follow your passion. Maybe. Seth goes on to remind us that we need to abandon the idea of making our fortunes while following these passions. That I fully agree with. Few...

Reich’s Law of Business

I posted this on BizPhyZ.com but wanted my readers here to see it….Murphy’s Law: Anything that CAN go wrong, WILL go wrong.Let’s talk about this. Most people take Murphy’s Law too lightly. They see it as a sort of humorous expression about...

What is Your Advertising Dollar Buying You?

When you spend on advertising or marketing (they are different things), what do you expect in return?When you advertise for a return, you’re wasting your money. That’s a short-sighted approach. Spend $5,000, get $50,000 in sales. Great plan. But it seldom...