by Chris Reich | Jan 7, 2010 | Business
This is so right. I love everything about this campaign. They address the comments you hear all the time about Domino’s Pizza. From the top down, management is transparent with the reality that their product was truly inferior. The total transparency makes me...
by Chris Reich | Jan 4, 2010 | Business
I’m taking a page from Seth Godin’s Blog but I see the steps a bit differently. And I see them as inevitable. The steps can be delayed, perhaps for long periods and there are rare leaps backward to a previous step but those never work. Once a company has...
by Chris Reich | Jan 3, 2010 | Business
Today Seth Godin posts a NIKE theme of “Just Do It!”. He’s talking about hearing from people who want to try new ideas at workplace but are thwarted by management. Seth advises to proceed full speed ahead. He goes on to say that people are rarely...
by Chris Reich | Dec 30, 2009 | Business
When everything goes as planned, we learn little. In fact, each success causes a little loss of hearing and sight. The spotlights blind, the applause deafens. Failure, on the other hand, should heighten the senses. If we’re smart.When something goes wrong,...
by Chris Reich | Dec 30, 2009 | Business
Wrong focus. Now we’re trying to figure out what to prevent passengers from bringing onto a flight and how to discover if a passenger is trying to sneak something on. Bomb dogs? See through clothes X-rays? Why don’t we look at PEOPLE. People are the...
