by Chris Reich | Jul 3, 2008 | Business
New York, July 3, 2008.The former chief executive of Refco Inc. was sentenced Thursday to 16 years in prison for a financial cover-up that brought down one of the world’s largest commodities brokerages.Phillip Bennett, 59, a British citizen living in Gladstone,...
by Chris Reich | Jul 2, 2008 | Business
When things go wrong, what’s the cause?We’re wired to ask that question. The problem is, we’re also wired to arrive at the wrong answer. Why are gas prices so high? Obviously, the oil companies are screwing us. Why is the economy in a down turn? High...
by Chris Reich | Jun 30, 2008 | Business
I hate entrepreneur magazines. I hate business success stories. I hate stories about some sixteen year old who made $500,000 selling used comic books online. Those stories can ruin you. Can you get good ideas from reading that stuff? Probably not. Here’s why:...
by Chris Reich | Jun 28, 2008 | Business
Advertising is the fastest way to burn money.Mail packets don’t work.Post cards don’t work.Telemarketing doesn’t work.TV doesn’t work.Print Ads don’t work.Radio Ads don’t work.Email blitzing doesn’t work.None of these methods...
by Chris Reich | Jun 20, 2008 | Business
The way out may be narrow but it’s easier than enlarging the opening.When times get tough as they are now, rather than trying to expand your market, have you thought about reducing it? If you can appeal to a small segment of your market with something...
