Do Ethics Matter?

 Did you catch the story about the “Wet Seal” chain of clothing stores? They are folding up. That’s not the story. When employees asked their managers why new inventory wasn’t coming in, they were told the stores were going to be...

Want to Fix a Business Problem? Start Here

  Last year I worked with a number of businesses experiencing problems. Some were huge problems. Recently, I tried to help the local community deal with a problem— without much success. Even though we all know what to do to fix problems, we often...

Two Problems In Negotiation

  When teaching presentation I always include a unit on Game Theory. At first, students have a hard time seeing how important some of the concepts are to achieving the desired outcome in a negotiated transaction. Once we explore the concepts in depth,...

When A Deep Hole is NOT a Deep Hole

  I have a friend who likes to go exploring in caves. He goes off into the mountains on weekends looking for interesting formations of rock and caves to explore. He called me a couple of weeks ago and was all excited about a big discovery he had...
The Secret of SEO

The Secret of SEO

A couple years ago, if you used your key words properly, your site would rank well. For example, if you sold hammers, and used the word “hammer” in your page title and multiple times throughout your page, you’d get a pretty good ranking. If you added a couple of pictures of hammers, you would have landed on the first page of search for the word hammer.