Understand Analytics or Else

This post is for any business where management has access to the website’s analytics data. At some very large corporations, that data may be reserved for the eyes of marketing only. But if you can get it, here’s what to look for and how to improve sales...

Tactics Without This Will Not Work

Hopefully the headline caused you to pause a moment. Please give this some thought. Tactics without strategy do not work. First, let’s look at the difference between tactics and strategy.Tactics are the pieces. Tactics are steps. Strategy is a plan.Your strategy...

Never Forget This Rule About Pricing

There is one very important rule about pricing that if ignored can kill a business. Price is relative to buyer. If your business sells a quality product, there will be some who cannot afford what you sell. If you sell a premium service, set a premium price and expect...

How to Imediately Reduce Stress

Business not going well? Too many deadlines and not enough time in the day? Boss constantly picking at you? Personal life a mess? Whatever is adding stress to your life can be corrected. We all know that. But what can be done to lower the stress in any situation? Stop...