by Chris Reich | Apr 17, 2013 | General Business
Google offers a 100% free service for all website owners: Google Analytics. As they say in advertising, “accept no substitutes!”One of the first questions I ask new clients is whether they have set up analytics for their website. Very few answer yes. Of...
by Chris Reich | Apr 9, 2013 | Startup Advice
I get at least 2 calls a day from people asking me to help them raise money. I always ask the same question. Are you starting a new business r is your existing business doing so well you must expand? Silence. Then, no, neither. I can’t live on what the business...
by Chris Reich | Mar 25, 2013 | General Business
The goal of participating in a trade-show is to meet and connect with potential buyers. I am referring to the larger class of trade-show, not a “demo and sell” state fair event.Connecting with trade-show attendees involves an intelligent strategy. There...
by Chris Reich | Mar 24, 2013 | General Business
If it works, find out why.Sounds like a simple enough thing to do. Why don’t we?When something is successful at a business, rarely is the time spent to look at why that success happened. We often make snap judgments like, “great idea! Adding the off switch...
by Chris Reich | Mar 22, 2013 | Small Improvements
I put this in the category of ‘Small Improvements” because this is an example of where making small, incremental improvements leads to a perfect product.Not only is the video interesting, but there is a lot of solid business advice about quality in every...
