Two Ways to Launch a Business

There are two ways to launch a new business and one is better than the other in most cases. No, I don’t mean the right way or the wrong way.The first, and most common way, is to make a plan, get started, obtain financing, finish putting things together and then...

New DOW Composition

So we learn today that the DOW is shifting its composition:”The three companies – an investment bank, credit card payment processor and apparel company, respectively – will also replace Bank of America Corp, Hewlett-Packard Co, along with Alcoa in...

Starting a New Business

Part of any solid athletic training involves visualization of the sport. This should be part of business planning as well. We need to learn to create a realistic mind movie and run it in our heads. We should look for flaws that can be corrected before starting the...

What Sale Should I Run?

The summer months are not the best time to run “sales” unless you have a business that benefits from the back-to-school season. Here’s what you should be doing to promote your business instead of offering discounts.Summer is the time to strengthen...

Summer Can Dry Out Your Business

For many businesses summer is the absolute hardest time of the year to keep things going. The bills don’t go down but sales generally do. And it is so difficult to make marketing productive. The market gets flaky. People break appointments. Prospective new...