How Do You Spend Your Marketing Time & Money?

Here’s something for the metrics nuts to measure.How much time and money is spent at your business trying to be LIKE another business?Same question but different. How much time and money and effort and energy and thought and talent and resource is spent trying...

Time Change—Gain an Hour?

In the U.S. we push our clocks ahead 1 hour on Saturday. In theory, you’re losing an hour this week. Too bad they take it away from our weekend!Stop. Think. Let’s make this fun.If we are losing an hour, what if we did something really remarkable and...

Do Something Very Important Today

Do you want to do something very important at work today? I mean game changing, business improving important. Do you?Clean the bathroom. Yes, that’s right. You, Mr. Important, go clean the bathroom. Many people who visit your business visit the restroom. If...

Camel Missing

So this guy’s camel escapes while the family sleeps. The next day when he discovers the loss, he’s very worried. That camel is everything. Without it, the guy could be wiped out completely. He’d lose his ability to get his goods from market to...

Do Your Employees Have Goals or Quotas?

First, here’s a snippet from the closing ceremonies of the Winter Olympics:Canadian officials ensured there would be some poignancy at the closing ceremony, selecting figure skater Joannie Rochette as their flag bearer. Her mother died of a heart attack hours...