Practice What Thou Preachest

by | Jan 24, 2010 | Business

I’m a strong believer that the most effective marketing is interacting with customers and prospects. Most businesses talk about ‘service’ but they limit service to solving after sale problems. Few businesses consider interaction with prospects to be...

Positive Thinking is Killing Us

by | Jan 24, 2010 | Business

Positive thinking really is killing us. We spend billions every year on “hope” based medical treatments.. We throw money into stupid ‘investments’ and ‘hope for the best’. We hand money over to religious institutions because that...

Back in Time: A Marketing Lesson

by | Jan 21, 2010 | Business

Data, demonstrations and doughnuts won’t make the sale.Let’s say you could go back in time. You invent the pencil and paper and are sure you’ve got a hit on your hands. This will be huge!To get this thing off the ground, you invite 100 people to a...

What’s NEW?

by | Jan 20, 2010 | Business

Is there anything new at your business? The recession we are in now is serious game changer. [Note: I am  sorry to use a phrase like “game changer”]Just a year ago, the U.S. was the number one auto producer in the world. The U.S. is now number two....

Annoying Customer Service

by | Jan 9, 2010 | Business

I’ll start by again giving the true definition of customer service:Great customer service is solving the customer’s problem or meeting the customer’s need with as little involvement from the customer as possible.What does this mean? It means that...

Domino’s Pizza Marketing: A+

by | Jan 7, 2010 | Business

This is so right. I love everything about this campaign. They address the comments you hear all the time about Domino’s Pizza. From the top down, management is transparent with the reality that their product was truly inferior. The total transparency makes me...