Two Choices

by | Aug 14, 2008 | Business

In a slow economy you have two choices. The one you choose will determine how fast your business recovers—it could even determine if your business recovers.1. Cut back employees and expenses. Focus on cuts. Compete on price—after all, it’s a tough...

Cutting Back? Support the People You Keep!

by | Aug 13, 2008 | Business

If you’ve cut staff, support the people you’ve kept. Start with assurance. Tell them if everyone works together, business will improve. Tell them this is a problem with the economy, not with them. This might seem obvious, but many employers will tell...

A Website is Never Done

by | Aug 12, 2008 | Business

I know of people who have “under construction” pages up on their website. They mistakenly think they will reach a point when their site will be done.Websites are never done. They are always under construction. If your website is “done”, that...

Email and Desperation

by | Aug 11, 2008 | Business

Don’t push.No doubt, we’re in a serious slow down. Many small businesses are suffering. The pressure is huge. Your best source of business is your customer base. The relationships you’ve built can keep you going through the hard times. True enough....

Too Much Email?

by | Aug 4, 2008 | Business

I have been on a work and speaking tour for a while and haven’t had a chance to post. This morning while browsing the news, blogs and email, I was surprised to discover a recurring theme. It goes like this: We’re getting too much email. It takes too much...

It’s All About Relationships

by | Jul 16, 2008 | Business

It’s about relationships.Business today is about relationships. People shop where they have a relationship. Relationships start with permission. The potential buyer grants permission to enter a dialogue. The business must tread lightly in the early stages of...