by Chris Reich | Mar 9, 2011 | Business
One of my all-time favorite business books is Seth Godin’s “Purple Cow”. The essence of the book, though I would still encourage you to read it yourself, is that each business must distinguish itself to be successful. If you drove through farmland...
by Chris Reich | Mar 8, 2011 | Business
I work for businesses that are doing very well as often as businesses that are struggling. That may seem odd but the successful business generally wants to stay ahead of the competitive curve and is willing to invest in knowledge. Successful businesses are more open...
by Chris Reich | Feb 24, 2011 | Business, Business Tip, Could Be Better
Not all advertising is worth the cost. Here’s an example of a clever though ineffective piece of advertising. Why isn’t this a good idea?
by Chris Reich | Feb 19, 2011 | Business
If a prospect has a first encounter with your business, what is he most likely to remember? What makes the strongest impression?This week I met with a life insurance agent. He was a little crusty. In all, his approach was okay, not great, but okay. Still, I...
by Chris Reich | Feb 18, 2011 | Business
People often ask me what I would add to their business if they decided to contract with me. The answer is usually a surprise. After observing a business operation, I generally find more to subtract than to add.A man who was seen chiseling a rock into a beautiful horse...
by Chris Reich | Feb 17, 2011 | Business
Sometimes you must take the car in for an oil change. Sometimes the car requires a tune-up or tires. This means you have to go to wherever you have this kind of work done and wait for your car to be serviced. It costs money and it dents your day. And when you see the...
