When the new visitor lands on your site, can they understand in a flash what it is that you do?This is a reminder for all of us. Regarding our website or business—is the offer clear? Can the site visitor understand what is offered and are they curious enough to...
I try to encourage creative and fun thinking with my clients. Creativity is so dead at most businesses these days that I hear things like, “I like being creative” when someone ‘boldly’ tries a new font on a flyer promoting a birthday lunch....
It’s what every business wants. New customers. But they are difficult and very expensive to find. Why look for them? Don’t bother.Rather than waste time and money looking for new customers, make it as easy as possible for people who are looking for what...
There is no reason that everyone at your business can’t be having fun doing their job. In the immortal words of Mary Poppins, “in every job that must done there is an element of fun.”
The business and its cumbersome rules and procedures have become more important than the customer at most American businesses.It starts at the point of initial contact: “To speak with a sales rep, fill out this form”. It’s as though the customer must...
Every now and then I have to take a few minutes to clean up my email boxes. With 20-30 emails coming in per hour, and 5-20 going out per hour, debris piles up pretty fast. Yesterday, while cleaning out my email ‘sent’ file, I came across a reply sent to a...
