by Chris Reich | Nov 10, 2012 | General Business
Tell me, what’s wrong with this message?Our product will save you money! In fact, it will pay for itself in savings in just 14 months! Financing available.Why wouldn’t people line up to get this wonder product? People are wise to promotion. Can a product...
by Chris Reich | Sep 26, 2012 | General Business
When you must get tough with your talent, be it from their fault or not (pay cuts due to business slow down), give the road map back to good standing or you destroy morale.These are indeed hard times. Most entities are suffering budget cuts. Management looks at poor...
by Chris Reich | Sep 4, 2012 | General Business
The term “The Tragedy of the Commons” refers to a dilemma of limited resource sharing. It’s very important to our heavily populated world and crucially important to your business during an economic downturn.When many people have access to a limited...
by Chris Reich | Aug 5, 2012 | General Business
Sunk costs. During a slow down, many businesses will cling to sunk costs and refuse to see the wisdom of bailing water! A sunk cost is money spent—it’s gone, it’s sunk into something. Let’s say you get the idea that red baseball caps are sure...
by Chris Reich | Aug 2, 2012 | General Business
An SEO firm called me today. I personally do not like SEO firms. Most use underhanded tricks to give a business a short-lived boost in search rankings. Some are okay. This firm “guaranteed” that they would get me more business for less advertising cost....
by Chris Reich | Jun 19, 2012 | General Business
There is a dangerous assumption that most people make in business negotiations or transactions. This false assumption often leads to poor, sometimes disastrous, outcomes. What is it?Let’s start by defining “transaction”. As I use the word transaction...
